Apple’s Senior Vice President of Worldwide product marketing Phil Schiller along with the new Apple CEO Tim Cook has introduced the new iPhone 4s which will be available from October 14. The iPhone 4S also introduced “Siri”, a new voice control system. The new operating system, iOS 5 was also a much talked about subject. It was announced to be launched on October 12. along with the announcement about the iTunes Match launch in the US at the end of the month.
One of the most significant points of this evening’s announcement was Apple’s decision to keep selling the 3GS (free on contract) and iPhone 4 (from $99 on contract). Apple will be switching to 3 models in its portfolio while keeping both the 3GS and 4 at cheaper prices.
Some prices and release dates have been declared. A 16, 32 and 64GB model would be released in seven countries including Britain on October 14. The pre-orders would begin to be taken from Friday. The US prices are $199, $299 and $399, with a two-year contract. And the iPhone 4 will drop to $99.
Adding more advanced technologies and innovation into the next generation iPhone would make it a high-end proposition. To upgrade the iPhone 4, users would have to spend quite a deal. Plenty of people will be planning to sell their iPhone 4 to get hold of Apple’s new handset. However, to achieve a wider market access for its iPhone, Apple would definitely have to push down the price range.
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